In this world there’s pups, dogs, and rainmakers.
Every management company writes the same six words on its about page. Next-generation. Attention economy. Three-sixty. Long-lasting. Lucrative. Careers. Swap the logos and nobody notices. That’s not a writing problem. That’s a business that stopped looking at the thing it’s selling.
Here is what I’m selling.
I’m one guy who watched too many movies and worked out that a bit is a bit whether it’s in Goodfellas or a Twitch stream at two in the morning. What makes a moment land hasn’t changed since 1990. Somebody says a line, the room tilts, and you’re still repeating it twenty years later. Nobody at a billion-view ad network is working out why that happens. They’re working out CPMs. I think about it constantly, and I’ll think about it for you.
I’m not in business to be loved. I’m in business.
Figmento is non-exclusive. No cage, no lockup, no rights grab. I take a cut of what I bring in and nothing on what you built without me.
What I do: I find the bit inside what you’re already doing and sharpen it. I source deals myself and I tell you when one’s bad for you. I put you in a room with the rest of the Figmento roster, because two people making each other funnier is worth more than either one alone. I build the site, the deck, the media kit myself, that week, included. This town cares enormously about how things look, which is precisely why everywhere else it’s a vendor, a scope call and six weeks. When a brand asks you for a one-sheet on Tuesday you don’t need a queue. You need a guy.
Growing up, every kid at practice ran layup lines. I stood at the top of the arc and hucked twenty-three five-step-back threes until one greened. Everybody is very sure that’s the wrong way to spend a practice, right up until one goes in.
That’s the disposition, and it’s the whole offer. It’s why I’m signing people the big shops won’t look at for another two years, and it’s why I’ll take swings on your behalf that a manager with forty clients and a quota has no reason to take. The downside of being wrong is a Tuesday. The upside is your career happening four years early.
I love when my back’s against the wall. Then I know where the playing field is.
Early, cheap, non-exclusive, paying attention.
Charles Frumkin · Figmento
This is where old time and real money come to play.